Microcopy
for
Microinteractions
Because not all content design projects are game changing.
Details matter too.
I was asked to add a field for co-branded cards, for example Visa and Cartes Bancaires, in our checkout.
Easy, right?
But what about validation and error messages?
Upon investigation, I found out that no helper text or validation messages were being displayed.
We simply left the checkout CTA inactive if something was wrong with a field 😱
This prevented us from helping customers gracefully solve problems in the flow
New logic: keep the CTA active
If a customer clicks, we now have supportive messaging
